It’s that anticipated time of year when the biggest Fashion Houses on the planet unveil their inspired campaigns, showing us just what these power mansions are really capable of. The best names in fashion have mastered their individual movements by expressing, at times controversially, identity and energy through beautiful captured imagery. This is not just about selling quality designs, it is provoking thought in the everyday individual, and having a prominent voice for fashion in the constantly evolving, every-changing world.
So, lets take a look at some of the best Spring Summer campaigns by three of our favourite designers – whose items are available in store and online.
The latest SS16 campaign by Chloé’s creative director Clare Waight Keller, conveys a spiritual optimism, as the new faces of the brand, dance across cobbled pavements as the glow of the sun captures them effortlessly.
“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season. Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens. I also wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl,”
Clare Waight Keller, Chloé Creative Director.
Valentino opted for a dry primitive feel with his wild safari themed campaign for the approaching season. The latest collection pays tribute to the sheer skill of the leadings brand’s ateliers, photographers and models.
The SS16 Collection brings extreme contrasts of tweed, jacquard, knit, satin, gingham, lace and leather are all featured simultaneously in complex, textural compositions. The collection is photographed by Steven Meisel, who is widely known for his stern and frank images.